QL

QOELA-Fresh Dressed

( description )

Qoela is a unique retail space designed to immerse children in an underwater adventure. Inspired by the concept of a swimming pool—without actual water—the store creates an imaginative environment where young visitors feel as though they are diving into a magical aquatic world. Through playful visuals and interactive design elements, shopping becomes an experience of discovery and wonder.

The store’s interior is carefully crafted to simulate the sensation of being underwater. Transparent panels display animated fish swimming through the space, while bubbles rise toward the ceiling, reinforcing the illusion. Floating elements resembling pool floats and submerged objects add to the immersive atmosphere, making the environment feel alive.
Every design choice enhances the underwater theme. Soft blue tones, wave-like structures, and reflective surfaces mimic the movement and fluidity of water. The shelving and display units are integrated seamlessly into the setting, allowing clothing items to become part of the aquatic fantasy.
Every design choice enhances the underwater theme. Soft blue tones, wave-like structures, and reflective surfaces mimic the movement and fluidity of water. The shelving and display units are integrated seamlessly into the setting, allowing clothing items to become part of the aquatic fantasy.